I grew up inside the herbal beverage business. For five years I helped my dad turn a family recipe brand into a company serving thousands of customers.

At 21, I launched the first Herbal Fuel in glass bottles. It made it onto store shelves, and people loved it. But I knew it could be cleaner, lighter, and built for how people actually live now.

So I didn't scale it.I started over.16 formula rounds later, here it is.

One sparkling can of guarana and real hibiscus, with every milligram printed on the can.